I'm working on a trends piece for a magazine so I'm out in the shops a fair amount these days, trying to sort out the crap from the treasures. Man, there is a shitload of garbage in jars and bottles and packets. "Pizza dough mix" in a box...which is flour, dry yeast and salt. Way to go brainiac: you still have to add the water, olive oil and elbow grease. Meanwhile, every imaginable variety of jam/ condiment/ spread/ barbeque rub/ flavoured vinegar/ $25 olive oil continues to fill immeasurable real estate on the shelves of our city's food boutiques. Nothing seems to cost less than $7 and everything contains either lavender, smoked paprika or organic cane juice. I have a funny feeling that were I to purchase one of these pricey jars I would use one tablespoon then relegate the sucker to The Back of The Fridge.
Not to worry, though, there is still much to wonder at and salivate over. These treasures usually appear in the fresh section. Today at a cute catering take-away I found a foil-wrapped parcel of artisanal butter ($8 for 250g); I caught another one later in the day at the city's premier cheese and provisions shop. [A side note: the first recipe in Jen McLagan's new book, Fat, is for homemade butter. Oh you can bet I'll be on that one asap.] It seems that a few enterprising cheeseries are taking the initiative to lure foodies with a new form of hand-hewn fat.
My opinion on this? I left the bread and knife on the board all afternoon, to where I returned at regular intervals to slice, toast and slather. As darling James Beard said, "Good bread is the most fundamentally satisfying of all foods; and good bread with fresh butter, the greatest of feasts."
Mm.



