Certainly one of the more interesting elements of this job is the recipe development. We work on recipes for products themselves, but then we also develop about 200 recipes a year to show the new stuff "in application". So if there's a new jam, we develop a recipe for jam squares or trifle with jam or -- our standard -- puff pastry with jam. For the most part these are the recipes that show up on the backs of bottles and packages.
But a proper recipe doesn't happen like a sneeze. No, as with everything in the corporation, we make the process as long, drawn out and complicated as possible. First, develop the recipe, making sure to use lots of our other control brand products, but only the ones that are available in every one of our stores across the country. Figuring this out is a weeks-long process in itself. Then the recipe's flavour and ease of preparation have to be approved by our boss, then we send it for nutritional analysis. Next we buy all the groceries and send the recipe with groceries out to three people in the company to make at home. We sit down and pore over their feedback, along with the nutritional analysis, make any changes necessary and finally send it up to the powers that be to either print on a package (high exposure, much risk, many calls to customer service if there's a snafu) or tossed into the vast emptiness of the website, never to be seen again (low exposure, no biggie). By the end of it all the recipes are as poked and prodded as a brunch buffet, and just as appetizing to me. Frankly I'd rather never cook them again. (For the record, stay away from buffets of all kinds. Really. Everything you are imagining is true).
And after all that work, I still surprise friends and -- ah!-- colleagues too when I tell them to check out our recipes on the website. Oh, you have a website? with recipes? Pity the poor, tasty little red pepper - Parmesan souffles I made today, the creamy, subtle celery risotto with tiny scallops, the wicked cheddar-sour cream shortbreads, the tapenade puff pastry straws.
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